What it takes to be successful in Social Media Marketing

Lots of work involved in a successful marketing plan, particularly a Social Media Plan

Check out yesterday’s post | http://brentpohlman.me/lots-of-social-media-thoughts-for-2011/ ..Talks about particular items I am looking at.

2011 is the year of measuring succes in all markeitng channels: trade shows, flyers, email, and social media.

How will you define a successful marketing campaign?

I constantly think about how I can measure and evaluate how my company marketing campaign is coming.

Check out this pyramid to the left.  It does a great job of summarizing the process I go through and I suspect many of you go through with your market planning and execution.

Check out the full article from Tom Pisello

Social Media Hierarchy of Needs – Best Practices for ROI Success

Great Article – A must read for those of you active in Social Media